Roddick is again King of Queens

Tennis Betting Lines

06/17/2007 - London, England (Sportsbook Betting Lines) - American Andy Roddick saved a match point and rallied for a three-set victory over unseeded Frenchman Nicolas Mahut to capture the Artois Championships at the Queen's Club.

The second-seeded Roddick earned a 4-6, 7-6 (9-7), 7-6 (7-2) triumph to claim the Wimbledon tuneup event for the fourth time in five years. The former world No. 1 won this crown three straight years from 2003-05, but has still yet to parlay it into a Wimbledon championship.

Roddick was a semifinalist at the All-England Club after his Queens victory in 2003, then reached the Wimbledon final in both 2004 and '05. Last year, he lost in the semifinals at the Queen's Club and only made it as far as the third round at Wimbledon.

Sunday's win allowed Roddick to join John McEnroe, Boris Becker and Lleyton Hewitt as four-time winners at the Queen's Club. The other three have all won on the hallowed grounds of Wimbledon.

This year's third Grand Slam event begins a week from Monday.

Mahut, who beat three-time French Open champ and last year's Wimbledon runner- up Rafael Nadal in the quarterfinals, was in position to pull off another huge upset.

After taking the first set, Mahut was ahead in the tiebreak and had a match point at 7-6, but Roddick stormed back to win the next three points.

The third set also went the distance and Roddick simply dominated the tiebreak. He won the first five points and finally closed out the match with his 24th ace.

Roddick earned a first prize of $107,000 for his first title of 2007. He had just one previous appearance in a final, losing to Tommy Haas in Memphis in February, and was coming off a dreadful clay season that ended with a first- round loss at the French Open.

Mahut, meanwhile, was playing in his first career ATP final. Ranked 106th in the world, he entered this event with a record of just 6-11 in singles play and will now try to qualify for Wimbledon next week.

Roddick improved to 2-0 lifetime against Mahut, also prevailing on carpet two years ago in Lyon.

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SPORTS BETTING - Tennis is an underrated and under-utilized bettors' sport.

Ten years ago, at just about this time, I called Alan Boston in Vegas and left him a voicemail that went something like this (abridged version): "Hey Alan, Chad Millman from ESPN The Magazine calling. I want to do a book about wise guys, you in?"

A couple weeks later I got a message back (abridged version): "I don't know, maybe," Boston said. "Call me and we'll talk about it. But not later today. I got $1,000 on Andre Agassi to win the French Open at 40-1, and he's in the finals."

Here's what happened next (abridged version): Agassi won his tourney. Boston won his $40,000. I wrote sportsbook.

In the ten years since, how much has been wagered on the big-time tennis events? Put it this way: The Nevada Gaming Commission doesn't even track the number year by year because it's so small.

"Tennis makes up about one-tenth of one percent of our take," says Lucky's bookmaking boss Jimmy Vaccaro. "The last big golf major we probably had $100,000 worth of bets. In tennis, we might have written two big tickets."

Tennis' lack of popularity amongst the American bettoratti is no surprise, really. For starters, the biggest sports betting holidays -- the Super Bowl, the NCAA tourney -- are must see TV. People, at least the degenerates I know, plan vacations around watching those events in Vegas sports books.

But Wimbledon? Doesn't exactly reel in the whales. "Seriously, it's the nuts as an event," says Boston. "But who even knows when it's on?"

Here's another reason that helps explain why golf gets traction, something I call "The Bubbe Theory." My Bubbe is pushing 95 and has cataracts so bad that, to her, even the most crystalline Chicago day is mostly cloudy. But she still listens to the Cubs games, and she still calls me in a fit if she disagrees with something Rick Telander writes in the Chicago Sun Times. She's a sports fan. If she doesn't know you, you're just filling a niche. And niche players, even historically good ones like Roger and Raf, don't drive betting volume. Only the highest profile names attract square money, which inflates wagering totals like a shot of saline to the lips. Bubbe, and the public, loved Agassi, tennis' last cross-the-rubicon, mainstream draw. She also has a crush on Tiger. She's given me standing orders to put a sawbuck on the big cat whenever I walk through a sports book (or mistakenly tap into one via my Internet machine.) That explains why the Masters is getting $100K in action at some books while the four tennis majors might not get that combined this year.

This isn't a case of tennis being a difficult sport to bet. In fact, in Europe, it's probably the second most popular sport for gambling after soccer. Granted, as the WSJ football betting last week and The Mag's Shaun Assael examined in even greater depth last year, that might be because gamblers across the pond see it as an easy game to fix. But it could also be because, over there it holds the kind of sway the big two do over here.

Street corners in Spain are peppered with public courts and kids doing their best Raffy impressions. In some war torn parts of Eastern Europe poverty-stricken kids view tennis as an escape route, like football or basketball here. A couple years ago The Mag's Lindsay Berra wrote a great piece about Belgrade's Jelena Jankovic, Ana Ivanovic and Novak Djokovic. They learned the game as kids while bombs were raining down on their homeland. They practiced in drained swimming pools. Not exactly Nick Bolletierri conditions.

In the United States, casual fans think tennis is played four times a year. But on the tightly packed European continent, national interest in homegrown talent runs deep every weekend. Of the ATP's current top 20 players, only two, tennis betting and James Blake, are American. Fourteen are from Europe, representing six different countries.

No wonder fans from Lisbon to Bhudapest get jacked up for the net game, whether it's Wimbledon or a low-level tourney like the Estoril Open in Portugal (congrats to Spain's Albert Montanes for winning that one, btw). Chances are good that someone representing their flag will not only be playing, but have a shot at winning.

And that's all any bettor can ask for.

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